saw the movie Cars. A few days later, Ezra he asked my sister, "What's a loser?" She explained the basic concept and asked him why he asked. "Lightning McQueen said, 'I eat losers for breakfast!'" OK. (I am a little charmed that this was the first time he had encountered the concept.)
A few days after that, he was having some cereal for breakfast, and he pointed to the cereal and said, "These are losers!"